TVBlog
Looking back at past Super Bowl commercial recaps, the spots that came in for the most praise here were neither dramatic nor comedic, just straight-ahead messages. Read the whole story
Media owners can sell ad inventory in their varied assets across live and video-on-demand, connected TV, OTT and addressable linear TV, says the SSP. Read the whole story
The core of the new unit is Dentsu's previous Entertainment business, The Story Lab. Juan Woodbury has been tapped to lead it. Read the whole story
Wendy's is bowing an exclusive $5-off offer via the platform, just in time for the Super Bowl. Grocery stores are also eligible to participate. Read the whole story
How does a brand or company attract more attention? It combines two of the most iconic events of the year in one television ad. Read the whole story
COMMENTARYWe have officially reached "peak channels." We now have more programming channel options than any viewer has time to navigate through -- and that … Read the whole story
COMMENTARYFrom the collaborations to the introductions and the speeches, there was something for every brand to consider in their marketing strategy going forward. Read the whole story
COMMENTARYThe platform is pushing to make every existing and new short-form video shoppable, execs reported in yesterday's Q4 earnings call. Read the whole story
