TVBlog
by Adam Buckman, Featured Columnist
Milo Ventimiglia plays a con man in love in the new ABC series "The Company You Keep." But is his newfound romance just a con? Read the whole story
by Wayne Friedman
Daily linear TV video usage is estimated to sink 6.4% this year to 2 hours/55 minutes a day with digital video rising by 6.0% … Read the whole story
by Joe Mandese
Defining a "slowcession" as "coming to a standstill, but never going in reverse," a report projects the 2023-24 upfront will be hardest hit and … Read the whole story
by Wayne Friedman
Three of the top spots for online engagement for this year's Super Bowl went to pure entertainment marketers. The ad for Warner Bros.' upcoming … Read the whole story
by Todd Wasserman
No. 1 spot on USA Today's Ad Meter, by The Farmer's Dog, got 6.56 out of a possible score of 10. Read the whole story
by Laurie Sullivan
The Trade Desk released Q4 2022 earnings today, raising guidance for the current quarter and reporting record spend on the platform in 2022 of … Read the whole story
by Robert Williams
Brand power measures how well a brand has built consumer interest in installing an app. Read the whole story
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by Colin Kirkland
Metaverse game provider Gamefam has announced a partnership with Paramount Consumer Products and Nickelodeon to bring two classic cartoon franchises, "SpongeBob SquarePants" and "Teenage … Read the whole story
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by Ray Schultz
The U.S. magazine group faces a tough year, but Hearst Newspapers and overseas magazine operations are up. Read the whole story
COMMENTARY
by Joe Mandese
Apple Music beat Pepsi at least in terms of sponsorship value generated, according to a just-released analysis of the two halftime show sponsorship deals. Read the whole story
COMMENTARY
by Jon Last, Columnist
Optimists are driving the actualization and spending that defies the concurrent sense of gloom about what's going on in America. Read the whole story