TVBlog
by Adam Buckman, Featured Columnist
If the decision to subscribe to a streaming service depended solely on the quality of content, then AMC+ should be near the top of the food chain. Read the whole story
by Wayne Friedman
TV marketing for 'Ant-Man' so far totals an estimated $23.9 million over 3,357 airings, according to iSpot.tv. The attention index for "Ant-Man" campaign creative … Read the whole story
by Joe Mandese
Aside from being a council, not a committee, the VAB's Danielle DeLauro said the "JIC" will certify ad currencies used by TV/streaming buyers and … Read the whole story
by Robert Williams
Most viewers are looking for a more traditional "lean-back" viewing experience when they watch streamed programming. Read the whole story
by Karlene Lukovitz
DAZN currently has a 54% share of global streaming sports rights, but general entertainment streamers like Amazon and YouTube are getting on board. Read the whole story
by Karlene Lukovitz
If Diamond files for bankruptcy, it would violate one of the NBA's conditions and allow it to terminate the one-year deal. Read the whole story
COMMENTARY
by Karlene Lukovitz
Meanwhile, an iSpot.TV solution - and GroupM-shepherded effort to develop new CTV viewability standards - announced last June are still in beta. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While sports has received a lot of attention in terms of value from TV platforms, sports consumers might become more efficient with their usage … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Many different brands took the No.1 spot of favorite Super Bowl ads, depending on who was doing the ranking. In the end, nobody loses! … Read the whole story