National TV advertising is 28% higher to an estimated $656.9 million so far, according to iSpot.tv. Total impressions are 22% higher to 29.8 billion, … Read the whole story

In comparison, Netflix's new ad-supported option accounted for 19% of its new sign-ups by its third month in the marketplace. Read the whole story

The low-priced, ad-free plan seeks to grow the streamer's subscriber base in countries where mobile phone use, including for streaming, is particularly high. Read the whole story

After paying a reported $14 billion for rights to the NFL Sunday Ticket, the leading vMVPD is upping its basic price from $64.99 to … Read the whole story

Nearly 80% of General Motors' estimated spend in February was on its Super Bowl LVII spot alone. Read the whole story

Featuring NCAA basketball legends, the campaign showcases how AT&T products and services complement the way fans watch March Madness and shows why it's better … Read the whole story

Microsoft will integrate the technology behind ChatGPT into its workplace software -- upgrading PowerPoint, Word, Excel and Outlook with new abilities in its latest … Read the whole story

Consumers seem to want shorter TV series -- to move on to the next must-see thing. Blame the lure of so-called "peak TV" if … Read the whole story

CHEQ research shows that more than 40% of all traffic online is invalid. Where fake traffic is present, audiences, CDP segments and CRMs become … Read the whole story