Video streamers are also driving up prices amid mounting competition for audiences and advertisers. Read the whole story

The FAST is also expanding planning capabilities through VideoAmp and LiveRamp. Read the whole story

Peacock led all streamers in monetizing per hour of streaming viewing, in terms of ad and subscription revenue, according to MoffettNathanson Research. But Peacock … Read the whole story

Tubular Labs has announced a new measurement capability for how videos perform according to the hour of day they were uploaded. Customers will now … Read the whole story

Pay-TV providers will no doubt fight the measure, which might provide more impetus for consumers' shift to streamers. Read the whole story

Look out, sports TV-focused networks and streaming platforms -- sports rights are still valuable. And you know what that means: open your wallets. Read the whole story

Streaming ads' pod position, audio, length, context and more also impact attention levels, finds in-depth study. Read the whole story