TVBlog
by Joe Mandese
The ARF is calling on the TV industry to change the definition of the TV universe from "TV households" to "TV-accessible households." Here's why that makes sense. Read the whole story
by Joe Mandese
A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator. Read the whole story
by Wayne Friedman
Streaming continues to be a business development marked by "volatility" with more cancellations as well as more additions, according to Antenna. Read the whole story
by Wayne Friedman
Earning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapter 4" rocketed to a $73.5 million U.S./Canada box office, according to Comscore. Read the whole story
by Joe Mandese
Citing "recent financial turbulence," Magna's Vincent Letang lowered his outlook for this year for the third time -- to +3.4% -- since first benchmarking … Read the whole story
by Karlene Lukovitz
The combined offering will seek to provide a wide variety of programming at the same cost as HBO Max alone, says HBO/HBO Max CEO … Read the whole story
by Karlene Lukovitz
However, spend on more economical unscripted content is on the rise. Read the whole story
by Colin Kirkland
Misfits Gaming Group has announced the formation of a new Roblox media and game studio called Pixel Playground, bringing on the world's leading Roblox … Read the whole story
by Robert Williams
Dependence on social media is highest among Gen Z, and lowest among older demographics. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Will TV marketers and TV programming execs need to make major changes for 18-year-olds -- the next generation of major TV users? Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Making sense of "this free-form system of asymmetrical consumption and unlimited supply of content on many different devices," according to Evan Shapiro. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
"The agreement with SalesIntel lets us take the job title data, identify the household and open the media mix for B2B advertisers," says Mike … Read the whole story