Elon Musk and the fictional tech titan Ellis Dragon in the new Netflix comedy "Unstable" are different, but also the same in many respects. Read the whole story
National TV ad revenues will sink 4.4% this year -- a steeper drop than a previous projection, says S&P Global Ratings, which estimates broadcast … Read the whole story
The controversial Perlmutter last year backed activist investor Nelson Peltz's proxy fight for a Disney board seat. Read the whole story
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseball -- everything from players' batting practice to field preparations and how fans … Read the whole story
Fox has partnered with Givsly, a purpose-led ad and marketing company, using its Good Advertising technology to make a social impact. Read the whole story
Unbranded billboards feature a memorable line from the original film, scrawled in red: "I Won't Be Ignored, Dan." Read the whole story
Zach Toombs is heading the new creative department for Scripps News. Read the whole story
Celebrity-themed messaging takes center stage during March Madness. A 2018 campaign took a different spin. Who really wants to pay those multi-hundred-thousand-dollar celebrity endorsements? Read the whole story
American consumers today may spend more time on digital content than they do on TV, but no digital property can deliver anything close to … Read the whole story
Bundles to manage costs, as well as ease of use, are also increasingly popular. Read the whole story
YouTube is exponentially larger than MTV ever was, and YouTube Music is influencing an entire generation of music fans -- similar to what MTV … Read the whole story