"Trust and transparency throughout the buying and selling process is paramount," begins a statement Nielsen sent to clients this morning, as part of its … Read the whole story

The new unit will include Tubi and the entire Fox Digital Platforms Group. Veteran Fox digital exec Paul Cheesbrough is leading the group. Tubi … Read the whole story

Add Allen Media Group to the list of networks certifying VideoAmp as a new trading currency for the 2023-24 upfront ad marketplace. The company … Read the whole story

The advertising partnership unlocks first-party data to measure the impact of TV streaming ads on ecommerce purchases Read the whole story

NBCU's core domestic advertising dropped 6.1% in Q1 to $2.03 billion -- but said Peacock saw improved results with rising ad revenue, although the … Read the whole story

Roku's Q1 revenue was up 1% to $741 million vs. a year ago with its active accounts growing 17%. The company had a 1% … Read the whole story

Ad spend by 215 companies on now-defunct "Tucker Carlson Show" ctotaled $37 million, including $6.4 million from My Pillow. Read the whole story

Hulu's "Stolen Youth" and Netflix's "The Night Agent" were notable for top streaming ratings. Read the whole story

The U.S. Ad Market Tracker fell for the ninth consecutive month in March, signaling a continuing weakening of demand from the nation's biggest national … Read the whole story

The 2023-24 upfront will be the most bifurcated yet, with some clients buying big linear event programming and others simply buying reach where their … Read the whole story

TV news anchors may have a lot to answer for -- whether in front of the camera or not. Read the whole story