A funny thing happened on the ad industry's way to a Big Data solution for measuring media currencies. It just got a lot smaller. … Read the whole story

In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecation of Big Data, how Nielsen is dealing with it, and spending 25,000 … Read the whole story

Can Fox hold Tucker Carlson to his contract, and if so, for how long? Read the whole story

YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shorts into awareness campaigns. It also introduced the YouTube Select Run of Shorts … Read the whole story

Pluto apparently hopes that Walmart+ members will get hooked and sign up for its regular ad-supported network. Read the whole story

Some of the high-level Disney execs helped launch Disney+. Read the whole story

IAS and Lumen Research believe the partnership will change the way digital ad impressions are measured for attention-first advertising. The technology follows the eyes … Read the whole story

It's Upfront Season and the Fox streaming service campaign is designed to connect on a more fun and emotional level amid all the sales … Read the whole story

Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more. Read the whole story

Is the purpose of the new joint industry committee about improving audience measurement quality or is it about gamesmanship? Is it even possible to … Read the whole story

The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be. Read the whole story