The new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, AMC Networks, Disney, Sony Pictures Television and TelevisaUnivision. Read the whole story

Roku also announced new ad opportunities tied to its home page and screensaver, and a prime-time reach guarantee. Read the whole story

Roku says the restaurant chain will reach 40 million homes per month via the Roku City deal. The activation will offer a wide range … Read the whole story

Disney has teamed with Innovid to enable actionable insights in digital and streamed inventory across its addressable footprint. Read the whole story

Continuing challenges with its Diamond Sports Group drove an expected 40% decline in Sinclair's Q1 revenues to $773 million. Overall ad revenue was down … Read the whole story

The one-year deal will leverage R&CPMK's proprietary UpstreamPOP brand integration platform to match brands and talent with TelevisaUnivision programming. Read the whole story

"While viewing, a notification prompts the viewers they can shop just what they're watching," NBCU's Peter Blacker explained during Peacock's newfront pitch. Read the whole story

Taking in this week's newfronts a number of seemingly trivial observations occur to me, including that no matter what their age, male execs on-stage … Read the whole story

"I can't believe it's newfront uptime -- um, newfront upfront time," Roku's Charlie Collier flubbed after being weirdly introduced by Al Yankovic at his … Read the whole story