by Wayne Friedman
From Feb. 2024 to the start of the Summer Olympics, Twitter will feature NBCU's pre-Games competition highlights, U.S. Olympic Team Trials content and daily … Read the whole story
by Wayne Friedman
Paramount's D2C losses grew by 12%, while its overall D2C businesses had revenue growth of 39%. Advertising was up 15%, with subscription revenue 50% … Read the whole story
by Wayne Friedman
Trump's SuperPAC has spent $1.97 million since March 31, coming from 584 airings, with 472.6 million impressions, while Ron DeSantis' SuperPAC has spent $1.26 … Read the whole story
by Karlene Lukovitz
CTV grew 22% in 2022 and is projected to grow 21% this year, according to an IAB report released during Wednesday's NewFronts. Read the whole story
by Karlene Lukovitz
Half of video buyers are using biometric attention metrics. When it comes to defining impressions, there's little consensus. Read the whole story
by Joe Mandese
Shares of ad fraud and brand-safety firm DoubleVerify have fallen at double-digit rates over the past few days following a short-seller investor's criticisms that … Read the whole story
by Robert Williams
About two-thirds of consumers said they now use free on-demand TV services daily. Read the whole story
by Karlene Lukovitz
Most TV/video buyers are treating "creator-driven" and professional video content much alike in terms of moving budgets back and forth and the metrics they … Read the whole story
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by Steve McClellan
The companies said Comscore is the only alternative ratings service that will be utilized by Magna for local television. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Going forward, it will be more difficult for writers to determine where they will land, in terms of value, in a TV series production. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Tracy Swedlow, co-exec producer of TV of Tomorrow and CEO, TMRW Corp., says: "In addition to fueling the growth of streaming, it's arguable that … Read the whole story
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by Richard Whitman, Columnist
Hopefully the strike will be short, the agency opined. "The last thing the industry wants is to impede the momentum that has been gained … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
The alt currency companies seeking JIC certification use what some researchers might refer to as "convenience samples," because their data is conveniently available. Read the whole story
COMMENTARY
by Joe Mandese
Asked what has been most interesting to see at the newfronts so far, Rozen chose to call out the virtual elephant not in the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The first-of-its-kind partnership gives The Trade Desk's DSP the first access to the global AccuWeather Data Suite in North America, Europe, the Middle East, … Read the whole story