As the ad industry debates the merits of certifying new audience "currencies," MRI-Simmons has been granted continuing accreditation and a new accreditation for its … Read the whole story

Newly created MGM Studios Distribution will sell shows including "The Marvelous Mrs. Maisel" and many original movies Read the whole story

That may be an apt way to describe a new report released by Samba TV on the eve of this year's upfront, focusing exclusively … Read the whole story

And they're certainly not your parent's prime-time upfront either. Some photographic highlights from the IAB's 2023 NewFronts. Read the whole story

Shiv and Tom have a reverse Romeo and Juliet balcony scene: almost six minutes of an exquisitely acted gut-punch where each says terrible things … Read the whole story

That's what ad industry vet Donny Deutsch told his "Morning Joe" colleagues is the name of a political spot he wants to create that … Read the whole story

As they do every year, the major media companies are about to unveil their multi-platform strategies for the upcoming broadcast year, which includes their … Read the whole story

Gen Z's unique, multiscreen ways of engaging with TV offer advertisers new opportunities, underscores new survey. Read the whole story