The company confirmed Yaccarino's departure, but did not comment on her joining Twitter as CEO. Read the whole story

NBCU says it will transact with local advertisers using Comscore across 42 NBC and Telemundo-owned TV stations in 31 markets, and will offer guarantees … Read the whole story

Following years of conditioning national advertisers to do business via "alternative currencies," NBCU said it's ready to do the same with local advertisers. Read the whole story

Fox Corp. and CBS claim top viewing for the 2022-2023 TV season for traditional and traditional plus streaming viewing. Read the whole story

The launch comes as Paramount Global has been exploring a potential sale of the Black-centric media unit. Read the whole story

CNN's "Republican Presidential Town Hall" event featuring an interview with former President Donald Trump posted 3.31 million Nielsen-measured viewers -- helping CNN win the … Read the whole story

Ending months of industry speculation, Elon Musk has officially nameed the long-time ad sales exec to succeed him at Twitter. Read the whole story

The percentage subscribing to three or more 'Big 5' SVODs is down, as well as the average number of paid and free services used … Read the whole story

Nissan increased its investment in NBA games by 65% year-over-year, while decreasing its men's college basketball outlay by 26%. Read the whole story

Interactive CTV ads generated a more than 600% lift in engagement compared to standard pre-roll video. Read the whole story

To promote its ad-free Premium subscription option, YouTube is running an experiment that blocks users from watching in-app content while ad-blocking apps are active … Read the whole story

'Twas the days before Upfront Week, and plenty of news was already breaking. Read the whole story

This is what happens when your endemic 60-year TV business undergoes an earthquake. Managing efforts to be more efficient and cost-effective can be challenging. Read the whole story

The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brandon Tartikoff handed me in 1984, just after he unveiled a new show … Read the whole story

Thirty-five years ago, I began writing a story just like this one. The article, for the now-defunct "Marketing & Media Decisions" magazine, was about … Read the whole story

Marketing execs weigh in on the benefits and challenges. Read the whole story