The NBCU interim chairman, ad sales & global partnerships, reminded execs at NBCU's upfront why TV/digital video still works for his legacy media company: … Read the whole story

Total advertising for live, linear TV is forecast to drop 8% to $61.31 billion this year, while total CTV will rise 21% to $25.09 … Read the whole story

No layoffs or hiring freeze planned. Read the whole story

U.S.-based users of Fire TV devices can use FAST apps to access local news from NBC and Telemundo. Read the whole story

Netflix has the widest reach in the United States with CTV app usage among 53% of households. Read the whole story

I've had a running bet with Barry Fischer about when the upfront will finally run its course. So far, I'm losing. Read the whole story

Did CNN expect different answers from what Trump has repeatedly said? We're left with what we can surmise is an effort to boost ratings. … Read the whole story

If the recent past is any indication, the broadcast networks will get their shortest upfront shift ever this year. If they get noticed at … Read the whole story