TVBlog
by Adam Buckman, Featured Columnist
Everyone in the TV biz knows that production on scripted shows, which employ the writers who are on strike, is grinding to a halt. Read the whole story
by Wayne Friedman
Strike-proof TV network programming is where ABC is headed this fall with virtually wall-to-wall unscripted TV programs and two TV scripted series in repeats … Read the whole story
by Wayne Friedman
WBD is starting up an in-house, programmatic and direct deal-making platform called WBD Stream that will allow marketers to access digital video inventory from … Read the whole story
by Karlene Lukovitz
Options include surprise message reveals and extendable format that takes users to a hub for deeper interaction. Read the whole story
-
by Karlene Lukovitz
Real-time impact and incrementality metrics across CTV and linear are now officially available through partnership with Innovid. NBCU also using Comscore's local currency. Read the whole story
by Karlene Lukovitz
Enabling measurement of incremental reach should help the Google platforms better compete for advertising with CTV, linear. Read the whole story
by Wayne Friedman
Comcast CEO Brian Roberts believes it is "more likely" than not that Comcast will sell its 33% Hulu stake back to Disney next year. Read the whole story
by Karlene Lukovitz
YouTube TV is now the fifth-largest pay-TV operator. Overall, the pay-TV sector bled 2.2 million subs in the period. Read the whole story
by Joe Mandese
On the morning of parent Warner Bros. Discovery's upfront, CNN has been rebranded as TNN ("Trump News Network) in a new spot from The … Read the whole story
by Joe Mandese
Well, that's the time-lapse video version in this article. The real-time version took a crew of more than 300 nearly seven months to produce. Read the whole story
by Robert Williams
The bundling of Disney+ and Hulu is seen as a way to increase the potential audience for advertisers. Read the whole story
by Karlene Lukovitz
While Netflix insists that subscriber losses will be temporary, its bundling partners are being told to brace for a reaction when it initially pulls … Read the whole story
COMMENTARY
by Joe Mandese
"Over one third of our advertising transactions today happen programmatically and close to half of these are using real-time ad decisioning," Disney ad chief … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Blockbuster" cable TV news may not always be about a block being busted. The latest -- about an FBI investigation that should have never … Read the whole story
COMMENTARY
by Gerard Broussard, Mike McGuire
The end game is for programmers to manage content strategies more efficiently by steadily monitoring audiences via affinity analytics and translating the insights to … Read the whole story