TVBlog
by Adam Buckman, Featured Columnist
The new CW roster was the first to be presented by Nexstar since the company acquired a 75% controlling interest in the network last October. Read the whole story
by Wayne Friedman
Diesel Labs analysts wrote: "One factor complicating the [writer's] negotiations is understanding the true ROI [return on investment] of content, especially in a subscription … Read the whole story
by Karlene Lukovitz
Still, the CTV ad fraud rate was 0.6% for validation-protected campaigns globally. Read the whole story
by Karlene Lukovitz
Although third-party data still dominates among 44%, 75% expect to migrate some or most of their targeting to cookie-free tactics this year. Read the whole story
by Robert Williams
Near-total coverage of most NFL games would cost a consumer about $170 a month on average. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube and YouTube TV seem to have found their footing with sports programming, the dominant major TV-video content that pulls in big advertising dollars. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
For example: Will Linda Yaccarino's move to Twitter CEO undermine the alt-measurement movement? Read the whole story
COMMENTARY
by Karlene Lukovitz
Cooperation is a must because the current streaming model is bad for consumers and unprofitable for platform owners, argues Warner Bros Discovery's CEO. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
To be called a Luddite is to be called a dinosaur: someone incapable of realizing the amazing opportunities of technology. But that's a wholly … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers are expected to spend $110 billion in 2023 on paid search advertising, and $29.69 on retail media search, according to a forecast from … Read the whole story