While some premium streamers are raising monthly prices, NBCU's Peacock is going in the other direction with a big summer price-cut promotion. Read the whole story

The U.S. Ad Market Tracker fell for the tenth consecutive month in April, albeit at the most moderate rate since the current ad recession … Read the whole story

Microsoft updated data released earlier this month about how Roku TV streaming ads combined with Bing search ads increase lift, conversion, and click-through rates … Read the whole story

NBCU is one of 52 companies that have gotten the seal globally by going through an extensive independent audit of their digital advertising policies … Read the whole story

February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, … Read the whole story

The Powered by TiVo platform will be in Series 5 and above models in some countries starting at the end of 2023. Read the whole story

71% of respondents to a Gartner study don't believe they have the budget they need to carry out their strategy this year. Read the whole story

TV news executives are closely watching what Sinclair Broadcast Group did by eliminating all local news programming in five TV market stations it owns. Read the whole story

Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and … Read the whole story