The estimated 5% decline in open programmatic platform ad spend on global CTV platforms is the first year-over-year decline since at least 2019, when … Read the whole story

Since its decision to curb password sharing, Netflix had the four single largest days of U.S. user acquisition in four-and-a-half years, according to Antenna, … Read the whole story

All of its platforms and business units will now incorporate the new corporate name. Read the whole story

11 new channels based on series from rival entertainment company Warner Bros. Discovery will bow this month. Read the whole story

Guideline is the new name of PC Dreamscape, the private equity-backed media data and planning portfolio company that previously acquired the two ad-spending and … Read the whole story

Domestic campaign-to-date national TV spending for "Transformers" totals $18.5 million, while "Spider-Man" is now at $13.7 million, per EDO Ad EnGage. Read the whole story

Sixty-three percent of those ages 18 to 34 report watching CTV daily, versus 27% of those ages 55 and older. Read the whole story

Press materials neglected to mention that the livestream was available only to Premium Paramount+ subscribers. Read the whole story

The potential and power of creativity is part of being human, at least for ad and media execs. The industry take on this concept, … Read the whole story

The report details a number of ongoing trends including the growth of retail media which is the third-fastest growing advertising channel in 2023 behind … Read the whole story

Think six months from now, when the former President is out on the campaign trail amid a new TV ad campaign that is starting … Read the whole story

CTV's share in this vertical has grown 100% since 2019, as mobile and desktop shares have continued to decline. Read the whole story