TVBlog
by Adam Buckman, Featured Columnist
A suburban housewife resorts to murder when her past suddenly catches up with her in "Clean Sweep" on Sundance Now. Read the whole story
by Wayne Friedman
Hard-to-reach "light" linear TV audiences represent 67% of all TV viewing overall, according to data from LG Ad Solutions, which estimates 51% are streaming-only … Read the whole story
by Wayne Friedman
Yahoo Advertising is starting up Yahoo Backstage, providing advertisers with a direct connection to inventory for over 100 premium publishers. Read the whole story
by Wayne Friedman
Both films are at the top end of the national TV spend range for a theatrical movie opening. The weekend total for "Elemental" was … Read the whole story
by Karlene Lukovitz
U.S. subscription VOD revenue is forecast at 14%. Meanwhile, traditional TV sub revenue will continue to shrink, and ad growth is forecast at under … Read the whole story
by Steve McClellan
The ANA issued what it called a "first look" at its study of the programmatic advertising ecosystem. A more detailed report will be issued … Read the whole story
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by Laurie Sullivan
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of a measurement and optimization offering with Scibids that the company calls DV Algorithmic … Read the whole story
by Joe Mandese
In a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easily and quickly identify MFAs and create exclusion lists automatically. Read the whole story
by Joe Mandese
"Advertising spending slowed down to a halt in the first quarter of 2023 (+1.5% globally, flat in most Western markets) due to economic uncertainty … Read the whole story
COMMENTARY
by Karlene Lukovitz
But linear will remain a staple in the mix for years to come, and technology and content sharing are starting to blur even the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One key area that has been a non-starter for years is getting exposure on competing broadcast network channels, now with sister premium streaming platforms. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft inventory will transition to in-house sales teams and technology with the acquisition, which will make available on one global platform inventory including display, … Read the whole story