The arrival of "Cannes Confidential" on Monday and the conclusion of the Cannes Lions ad biz extravaganza on Friday is purely coincidental. Read the whole story
A slowdown in streaming platform advertising has amounted to a 20% drop in national TV ad spend/on-air promotion, according to estimates from EDO Ad … Read the whole story
Operators are bound to fight such a regulation on every front, given that it is likely to exacerbate the already-accelerating exodus from traditional pay … Read the whole story
Streaming services that don't charge a subscription fee are gaining viewers. Read the whole story
A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the … Read the whole story
More than two-thirds (65%) of those 50 to 59, 69% of those 60 to 69, and 63% of those 70 and older who stream … Read the whole story
You want to get Amazon Prime Video -- but not all Amazon's online shopping add-ons? You'll have to work to do it. Read the whole story
Generative AI will "supercharge" the creative process, NVIDIA founder and CEO Jensen Huang told attendees at Cannes Lions this week. But there were many … Read the whole story
The Ukrainian people are living under siege. While they desperately need bullets, rockets, bombs and warplanes, they also need to feed, house and educate … Read the whole story