The CIMM-sponsored study, conducted by HyphaMetrics, found passive methods detected 78% of TV minutes viewed vs. only 22% for active methods. Read the whole story

AI and other technology will help drive growth, but misperceptions about cost, capabilities are still prevalent. Read the whole story

Rules changes help broadcasters adhere to need to broadcast 1.0 signals for OTA users while simulcasting a 3.0 signal. Read the whole story

"The ads appear to have been generated programmatically," reads the NewsGuard report, which identified 393 ads from 141 major brands funding 50 AI-generated news/info … Read the whole story

Sixteen percent of streaming viewers said they had canceled a service and resubscribed within a year. Read the whole story

Is The Daily Caller Tucker Carlson's new/old post-Twitter home? Read the whole story

The test-and-compare feature with creators, announced at VidCon last week, allows them to upload up to three thumbnails for one video to identify the … Read the whole story