605's capabilities will add more visibility into lower-funnel metrics, including sales lift, website activity, and geolocation visitation. Read the whole story

But Comcast, which announced the move was coming back in February, is providing several ways to keep access at little or no additional cost. Read the whole story

This time, experiments are happening on YouTube, as it tries to move past the stigma of being just a video-hosting platform. Read the whole story

In an email to employees, Google detailed a potential feature called "Playables" being tested at YouTube that would introduce interactive games via desktop or … Read the whole story

According to a "TV Watch" analysis of the most-covered TV industry news stories of the past 24 hours, MTG's theory that her TV is … Read the whole story

But Netflix is pushing to improve that performance, given the importance of non-U.S.-produced original content, in particular, to growing its global footprint and increasing … Read the whole story