Blockgraph, which is owned by Charter, Paramount and NBCU parent Comcast, enables "seamless integration" of first-party data for advertisers, agencies and audience measurement suppliers. Read the whole story

The total revenue projection has been decreased 2.4%, based entirely on somewhat weaker trends for digital advertising outside of CTV. Read the whole story

The multi-year deal also includes continued airing of some of the races by CBS Sports and Paramount+, both of which are already integrated in … Read the whole story

Emodo has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. Read the whole story

More than half of sports fans said streaming provides a better viewing experience of games than cable or broadcast TV. Read the whole story

Seacrest's appointment as "Wheel's" new host dominated the TV industry news cycle. My advice to the producers: Give Vanna a raise if you want … Read the whole story