TVBlog
by Adam Buckman, Featured Columnist
Ryan Seacrest's decision to accept the "Wheel of Fortune" host's job is just like what his mentor, Dick Clark, would have done. Read the whole story
by Karlene Lukovitz
WBD folded CNN+, but is looking for ways to integrate live CNN in its newly rebranded Max as part of its latest strategic overhaul. Read the whole story
by Karlene Lukovitz
TCM will now report directly to the co-heads of Warner Bros Motion Picture Group, and Spielberg, Scorsese, Anderson will provide curation input, says WBD, … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
As opaque as dark money is in paid media, what's its influence in the biggest part of the political campaign mix: earned media? Read the whole story
COMMENTARY
by Joe Mandese
"The big news this month is the breakout performance by the Roku channel, which was hovering just under 1.0% for the past couple of … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
It helps to have an A-list star, like the Ancestry ad that featured Julia Roberts. Read the whole story
COMMENTARY
by Steve Olenski
Despite some recent headlines, LGBTQIA+ ads are not toxic for marketers. We've analyzed consumer responses to more than 10,000 ads and consistently found that … Read the whole story