TVBlog
by Adam Buckman, Featured Columnist
On this Fourth of July, it seems appropriate to ask: What are the most patriotic shows in the history of television? Read the whole story
by Wayne Friedman
Nexstar says this affects more than 10 million subscribers, including Nexstar-affiliated network stations -- ABC, CBS, NBC, FOX and CW stations in select markets … Read the whole story
by Karlene Lukovitz
Amazon FAST Freevee will offer users 40 hours per day of live vcommerce programming across the two channels. Read the whole story
by Karlene Lukovitz
India's JioCinema gained millions of viewers from offering free access to IPL cricket, while Hotstar has lost millions. Read the whole story
by Laurie Sullivan
MediaMath filed for bankruptcy protection on Friday. The bankruptcy will have a sweeping influence on the ad industry. The company owes between $100 million … Read the whole story
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by Richard Whitman, Columnist
The "Meaningful Ad Unit" will be utilized by Havas Media for U.S. clients. Its programmatic trading desk will leverage the MAU within custom algorithms, … Read the whole story
COMMENTARY
by Karlene Lukovitz
Intriguingly, these buyers don't rank measurement inconsistency as a top CTV challenge. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In sports TV, as well as all media business, there are haves and have nots. The picture is becoming clear as to what that … Read the whole story
COMMENTARY
by John Trahar, Op-Ed Contributor
Is it time to move from measuring lifetime customer value to measuring lifetime brand value? What cements a brand's relationship with people is what … Read the whole story