For "first-airings" on linear TV, excluding regional sports networks, CBS took the highest share of voice, followed by ABC, NBC, Fox News Channel, ESPN, … Read the whole story

There are regional differences in opinion, with marketers in North America most likely to say their CTV media spending is effective. Read the whole story

The latest film in the "Mission: Impossible" series pulled in a modest $56.2 million in U.S./Canada box-office revenue for its opening weekend, underwhelming movie … Read the whole story

Former Fox News host Tucker Carlson and former White House adviser Neil Patel are working to raise "hundreds of millions of dollars" to create … Read the whole story

Most parents don't have shipping brands on their back-to-school lists. Shipt wants to change that, launching a delivery game on Roblox. Read the whole story

Amid the disruption of actors' strikes on top of writers' strikes, upfront negotiations continue to raise even more question marks. Read the whole story

That's up from just 22% two years ago, and sends a signal of just how fragmented the TV universe has become. It also raises … Read the whole story

As part of its next stage of commerce development, Roku has struck a deal with ecommerce site Shopify, enabling viewers to make direct purchases … Read the whole story

Lots of folks have been asking me for suggestions on what TV shows they should binge over the summer, and if the writers' and … Read the whole story

Engagement volume continues to surge online in the travel industry. Overall EVs rose 47% in the past year, driven by increased investment from Hotels … Read the whole story