Television News Daily
Tuesday, July 25, 2023
  • Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions Rise

    Amid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slowed their collective paid spend by 11% to $348.8 million over the most … Read the whole story

  • State Farm's 'Haunted Mansion' Tie-in

    State Farm is collaborating with The Walt Disney Studios on ads tied to the release of its new film, Disney’s “Haunted Mansion.” which comes out … Read the whole story

  • ESPN Possible New Owners: The Sports Leagues Themselves?

    According to a CNBC report, ESPN is talking with the biggest sports leagues about a minority stake, which could heavily impact the direction of … Read the whole story

  • Video Format Preferences Vary Significantly By Age

    Even younger versus older Millennials show markedly different preference patterns. Read the whole story

  • When The Rainbow Isn't Enough: Marketing To Queer People After Dismal Pride Season

    First, let's dispel some misconceptions that have come up in the back-and-forth surrounding this disastrous 2023 Pride-vertising season. Read the whole story