About 16% to 17% of viewers said they "can't tolerate ads, no matter what," according to Hub Entertainment Research data, while around 34% to … Read the whole story

Seventy-three percent of marketers now use addressable TV - up from 63% in last year's survey. But measurement/attribution to prove ROI remains an obstacle … Read the whole story

Hulu, Peacock and Paramount+ have by far the largest shares, but the new Netflix and Disney+ AVOD offerings are showing strong growth. Read the whole story

Google has made it easier to back up and transfer personal data between third-party services based on requirements in Europe's GDPR. The mandate came … Read the whole story

The resulting joint offering will allow DoubleVerify to span the media transaction from activation to measurement, the firm says. Read the whole story

"Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online … Read the whole story

Live music concerts continue to rocket upward in terms of revenue and audience, according to Live Nation. But does TV have anything to do … Read the whole story