TVBlog
by Adam Buckman, Featured Columnist
Two prominent series airing and streaming right now symbolize just how far TV has come in its depiction of Native Americans. Read the whole story
by Wayne Friedman
About 16% to 17% of viewers said they "can't tolerate ads, no matter what," according to Hub Entertainment Research data, while around 34% to … Read the whole story
by Karlene Lukovitz
Seventy-three percent of marketers now use addressable TV - up from 63% in last year's survey. But measurement/attribution to prove ROI remains an obstacle … Read the whole story
by Karlene Lukovitz
Hulu, Peacock and Paramount+ have by far the largest shares, but the new Netflix and Disney+ AVOD offerings are showing strong growth. Read the whole story
by Laurie Sullivan
Google has made it easier to back up and transfer personal data between third-party services based on requirements in Europe's GDPR. The mandate came … Read the whole story
by Ray Schultz
The resulting joint offering will allow DoubleVerify to span the media transaction from activation to measurement, the firm says. Read the whole story
by Joe Mandese
"Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Live music concerts continue to rocket upward in terms of revenue and audience, according to Live Nation. But does TV have anything to do … Read the whole story