TVBlog
by Adam Buckman, Featured Columnist
In a Fox press release, the season premiere of "The Masked Singer" is described as "historic," a "landmark" and a "milestone." Read the whole story
by Wayne Friedman
"What we are witnessing is both forms of TV content access - linear and streaming - coming together in the thinking of major national … Read the whole story
by Wayne Friedman
Premium video streaming services' paid ad/promo efforts are increasing more slowly -- just 10% higher in the last 3 months vs. the prior period … Read the whole story
by Karlene Lukovitz
Reruns' share of spend hit 21% in June -- up 10 percentage points from May and the highest share since the pandemic forced studio … Read the whole story
by Karlene Lukovitz
The company will make some moves to curb account sharing starting some time in 2024, although the shift may not be completed within 2024, … Read the whole story
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by Karlene Lukovitz
Audio from a single ad can be used to create unlimited, contextually targeted variations automatically, at scale. Read the whole story
by Robert Williams
Consistent measurement methods, ad verification, brand safety and the quality of content are key impediments to faster growth in CTV ad spending. Read the whole story
by Laurie Sullivan
Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Content is not only king -- a ruler is pulling more strings over his kingdom. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
As bad as ad frequency management is on linear TV, it's much, much worse on ad-supported streaming services. Read the whole story
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by Richard Whitman, Columnist
As part of this year's ceremonies, the AAF will also present a new award: the Cultural Force Award. The award is a special designation … Read the whole story