Combining its TV stations, local news operations, and U.S. syndication business under single leadership, CBS has promoted Wendy McMahon to president/CEO of CBS News … Read the whole story

Generative AI represents "a remarkable opportunity to create a new stream of revenues, while allowing us to reduce costs across the business," said CEO … Read the whole story

YouTube creators will soon have the ability to link Shorts to other types of content such as long-form videos, to provide a safer way … Read the whole story

This unusual theatrical tag team of movies has now placed first and second for the fourth week in a row. Analysts say their success … Read the whole story

Advertising a digital sales event on traditional media may not be as necessary. Read the whole story

More ads featured in the women's tournament have pulled high rankings for ability to drive market-share growth, as measured by System1. Read the whole story

Results, however, showed a sequentially improving picture for most major media, with the exception of newspapers. Out-of-home continued to show strong year-over-year results for … Read the whole story

Major TV stations are looking to make deals with big professional sports leagues to air games on regular broadcast/over-the-air TV. Read the whole story

While the half that are the biggest linear TV viewers saw 92% of ad impressions. Read the whole story

YouTube has begun testing an anti-ad-blocker popup featuring a timer that warns when the next ad will play. The move suggests YouTube is testing … Read the whole story