TVBlog
by Adam Buckman, Featured Columnist
Whether true or false, the story of King Arthur has proven durable enough to be told and retold again and again. Read the whole story
by Wayne Friedman
Sports gambling marketing is poised for more sharp gains as a growing TV ad category, with the NFL season about to begin in a … Read the whole story
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by Karlene Lukovitz
Payment/costs are based on achievement of predetermined outcomes such as sales, ROAS, CPA. Read the whole story
by Robert Williams
Netflix and Disney+ in the first half of the year were the top two platforms for audience "stickiness." Read the whole story
by Karlene Lukovitz
Through a new integration of Dotter ecommerce tech, VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time … Read the whole story
by Karlene Lukovitz
Founder of the "ad quality and transparency" platform stresses that its new report is a "preliminary analysis" of data and does not offer legal … Read the whole story
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by Ray Schultz
Video is expected to drive $95.98 billion in programmatic spend in 2025. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If big TV-based network media companies are having trouble making money and actors and writers say they're not getting a decent wage via streaming … Read the whole story
COMMENTARY
by Karlene Lukovitz
And that's just for the nine big platforms tracked by Vivvix, not including YouTube TV, The Roku Channel and the many other FASTs out … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The triple whammy of cord-cutters, platform-defectors and lighter ad loads means less video advertising audiences across these channels. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I'm going to hammer away at the CTV ad transparency issue again this week, because it's time we stopped doing business that way. Read the whole story