NBCU's Peacock is seeking to capitalize on the "John Wick" phenomenon with a prequel series from the "John Wick" universe. Read the whole story
Year-over-year reading of legacy-based media companies' stock prices shows continued declines, while CTV-focused digital media are generally posting higher, more favorable results for investors. Read the whole story
Major local TV station groups could be hardest hit by legacy pay TV services' cord-cutting in the coming years, according to Wells Fargo Securities. Read the whole story
"People can wager on just about anything. Personal attacks, discussion topics, buzzwords/phrases and, of course, Hunter Biden, are all on the betting table." Read the whole story
Addressable TV is increasingly combined with search, display and other media to make campaign messages more effective. DirecTV Chief Ad Sales officer Amy Leifer … Read the whole story
Money for CTV is coming from existing, traditional TV ad business. This means industry cannibalization in the future with prospects from an existing pool … Read the whole story
I live in Kelowna, British Columbia. Chances are you've heard about my home recently. When I look out my window, all I can see … Read the whole story