With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that … Read the whole story

Online sports wagering businesses totaled $140.5 million in national TV ad spend for the first 6 months of 2023, up 48% vs. the same … Read the whole story

Another example of content cooperation as streamers, pay-TV networks seek to drive viewership, pare content costs. Read the whole story

Ben Kartzman succeeds John Nardone as head of Mediaocean's ad tech portfolio, while Nick Galassi will oversee its legacy agency media-buying system. Ramsey McGrory … Read the whole story

"On a societal basis, it is going to be even more disruptive. I think for the ad industry, it's going to be about the … Read the whole story

The dispersal of engagement is a significant challenge for an industry that historically monetized large audiences. Read the whole story

ESPN has been said among analysts to be the glue that holds the traditional pay TV bundle together. With its departure, cord-cutting could dramatically … Read the whole story

The IAB Council has challenging positions in their work serving the ad industry. One job is to ensure IAB members have the information needed … Read the whole story