TVBlog
by Adam Buckman, Featured Columnist
Twice this week TV shows that were considered for reviews here fell off the prospective blog list. Read the whole story
by Joe Mandese
Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client … Read the whole story
by Karlene Lukovitz
And 80% of those execs said addressable was an important or extremely important factor in negotiations, a survey done for Go Addressable found. Read the whole story
by Karlene Lukovitz
Charter didn't even sustain consequential subscriber losses while emerging with a new, economically sustainable model, according to CFO Jessica Fischer. Read the whole story
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by Karlene Lukovitz
Advertisers can use IRIS_ID to add brand suitability and contextual data for targeting CTV inventory within Xumo programming. Read the whole story
by Les Luchter
Streamer illustrates its profusion of content with spots that stretch the point, like a dancer whose arms are pulled past human limits. Read the whole story
COMMENTARY
by Joe Mandese
It's hard to believe it's been two days since I wrote about Madonna, but she's back in TV advertising news thanks to Pepsi's decision … Read the whole story