In an effort to avoid missing more NFL and college football games, Nexstar and DirecTV have agreed to return TV stations to DirecTV pay … Read the whole story

The first 'TNF' game of the season was up 8% to 16.6 million for over-the-air and streaming viewers, Amazon said, with results from Nielsen's … Read the whole story

Much of Mazda's whopping 48-times year-over-year increase in spend is due to a heavier investment in sports, particularly NFL games. Read the whole story

But Disney CEO Bob Iger has downplayed subscription growth, with eyes on the primary goal of reaching D2C profitability this fiscal year. Read the whole story

Disney has lost several senior-level executives in the past year. Read the whole story

The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectations for a recession, and easier comps with last year as key factors … Read the whole story

While ad demand is beginning to rebound again, the growth is almost entirely among digital media, according to IPG Mediabrands' Magna, which forecasts continuing … Read the whole story

Right now, the prevailing wisdom is that consumers want all the popular channels in their bundle, also at a low price. If that's not … Read the whole story

More targeted paid video-on-demand services saw 37% subscription CAGR in the past four years, versus 21% for increasingly mass-oriented premium services. Read the whole story