TVBlog
by Adam Buckman, Featured Columnist
ABC promises that its upcoming Halloween competition show "The Great Halloween Fright Fight" "will send shivers up your spine!" Read the whole story
by Wayne Friedman
Average viewership per game on TV networks and video platforms is up 9% to 18.8 million Nielsen-measured viewers so far. Amazon is a major … Read the whole story
by Wayne Friedman
Disney says its upcoming NHL season on all its TV networks/streaming platforms is "nearly sold out," inking 26 deals for presenting sponsorships. Read the whole story
by Karlene Lukovitz
IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CTV, in-app mobile and desktop traffic, finds a new report. Read the whole story
by Wayne Friedman
Globally, the film has already earned $100 million in "advance" ticket sales and is poised to exceed $100 million in North America ticket sales … Read the whole story
by Danielle Oster
The Irish American Whiskey brand founded by Charlie Day, Glenn Howerton, and Rob McElhenney is rolling out at bars across the country. Read the whole story
COMMENTARY
by Karlene Lukovitz
Today, just 56% of those 18-34 have any kind of pay-TV service, vs 83% in 2013. Non-subscribers are a bit more likely to watch … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix's decision to change its most senior ad sales executives has some veteran media agency execs scratching their heads. Read the whole story
COMMENTARY
by Joe Mandese
But the ARF report is nonetheless worth reading if you want to get a handle on the burgeoning supply chain of "attention measurement" researchers, … Read the whole story