Netflix, Amazon Prime Video, Disney+, Apple TV+, Paramount+ and Max/HBO Max are taking a more profit-driven, balanced approach to content investment by genre. Read the whole story

The movie business is up 26% to $7.27 billion vs. the year before, according to Comscore. Major movie studio national TV spend is 17% … Read the whole story

IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CTV, in-app mobile and desktop traffic, finds a new report. Read the whole story

The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story

"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Tech Lab. "It was the year of mobile in our industry for 12 … Read the whole story

More than half of people who regularly use captions do so to stay focused on a TV show or movie. Read the whole story

Will the NFL and whatever games Taylor Swift shows up to on TV keep the league buzzing -- and keep pulling in new long-term … Read the whole story

KERV Interactive is looking to measure attention in CTV media by using something its chief revenue officer called "dynamic personalized scans." Read the whole story

On the upside, the WFA report reveals relatively little immediate threat to traditional agency planners and buyers from either in-house or specialist roster agencies. … Read the whole story