TVBlog
by Adam Buckman, Featured Columnist
ABC issued a press release October 11 for the premiere of "The Golden Bachelor" on September 28. Read the whole story
by Wayne Friedman
AMC spent a total of $1.9 million for 20 TV ad airings for the movie, garnering 81.9 million impressions, according to estimates from EDO … Read the whole story
by Karlene Lukovitz
The partnership, linked to Disney's 100th anniversary, reflects Disney's large reach across YouTube: more than 150 million followers across its brands. Read the whole story
by Laurie Sullivan
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads to the most relevant audiences. Following earlier betas, next month all advertisers globally … Read the whole story
by Wayne Friedman
"Taylor Swift: The Eras Tour" posted $96 million in U.S. box-office revenues, according to Comscore -- the best opening ever for a concert film. … Read the whole story
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by Karlene Lukovitz
Brands using the Yahoo DSP can achieve greater reach through Yahoo ConnectID, which benefits from RampID and the expanded scale of LiveRamp's ATS, according … Read the whole story
by The Editor
The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The FCC wants to pay back TV subscribers as a result of those regular blackouts that occur between pay TV providers and TV stations … Read the whole story
COMMENTARY
by Joe Mandese
On the battlefield of planning and buying, humans are losing to machines as AI-generated sites expand faster than planners can track them. The solution, … Read the whole story