TVBlog
by Adam Buckman, Featured Columnist
Promotional efforts are in full swing for two documentary series coming next month on the life and death of President Kennedy. Read the whole story
by Wayne Friedman
Heading into next year's election, only 38% of U.S. adults "closely follow the news," according to a 2022 Pew Research study, with 18-29 viewers … Read the whole story
by Laurie Sullivan
Amazon Ads announced a self-service ad system that allows brands that sell goods on Amazon to reach more customers using the company's streaming TV … Read the whole story
-
by Karlene Lukovitz
Segments allow for capturing TV ad exposure down to the local level for campaign targeting. Read the whole story
by Wayne Friedman
Streaming platforms have a greater share of total viewing time vs. legacy TV, according to many estimates, but are still behind when it comes … Read the whole story
-
by Joe Mandese
The Media Rating Council this morning said programmatic ad platform Adform has received continued accreditation for all rendered and viewable impressions, and related metrics. Read the whole story
by Karlene Lukovitz
More than four months after launching a show on X, Carlson has signed Public Square, a shopping app that promotes conservative businesses, products. Read the whole story
by Karlene Lukovitz
Revamped app to consolidate all content access, buying and channel subscription options and more. Read the whole story
by Wayne Friedman
Boosted by higher subscription revenue, TelevisaUnivision says there was 5% higher Q3 U.S. revenue to $806.3 million. Read the whole story
by Ray Schultz
Bonnier will focus on its outdoor adventure portfolio, including 'Marlin' magazine. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now that "Taylor Swift: The Eras Tour" has been a major success, is more media expansion in the cards? Read the whole story
COMMENTARY
by Joe Mandese
As far as media planning KPIs go, joy is a pretty ambitious lift, but that's what General Mills' Thomas Donovan is going for. And … Read the whole story