TVBlog
by Adam Buckman, Featured Columnist
NBCUniversal's Peacock lags behind the other majors in subscriptions. But around here, its shows attract considerably more praise. Read the whole story
by Wayne Friedman
Levin will have responsibility for ad-sales efforts for all of NBCU's platforms including Peacock, sports and Olympic and Paralympic Sales. Read the whole story
by Wayne Friedman
Fox Television Stations is starting up a new political ad unit to address the growing dependence on political ad revenue for local TV station … Read the whole story
by Wayne Friedman
Free TV Networks will launch with The365, for African-American viewers, and the Outlaw network, for Westerns. The channels will be offered as free, ad-supported … Read the whole story
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by Wayne Friedman
Warner Bros. Discovery posted higher-than-expected declines in network ad revenue for Q3, down 12% vs. a year ago to $1.7 billion. Media analysts were … Read the whole story
by Karlene Lukovitz
A Comcast/Xumo survey found 70% of ad buyers using FASTs started doing so within the past 12 months. Read the whole story
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by Karlene Lukovitz
In the U.S., 63% said the same, in LG Ad Solutions surveys. Read the whole story
by The Editor
The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One analyst has given Paramount Global a bit of a red flag for turning down suitors for Showtime and BET, which would have put … Read the whole story
COMMENTARY
by Chris Portella, Op-Ed Contributor
Endurance training and media planning both require discipline, dedication, adaptability and a focus on long-term vision. Whether you're cranking on a 2024 plan or … Read the whole story