TVBlog
by Adam Buckman, Featured Columnist
Watching the premiere episode of the new season of "Fargo" on Friday was an unsettling experience. Read the whole story
by Karlene Lukovitz
The solution aims to streamline and improve transparency in CTV programmatic buying. Read the whole story
by Wayne Friedman
Major media, entertainment and other marketers have pulled advertising from X/Twitter in the wake of remarks made by Elon Musk, owner and CTO of … Read the whole story
by Wayne Friedman
The highly touted new release fell short in box-office sales, but was efficient in national TV ad spending - below the typical successful wide-release … Read the whole story
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by Karlene Lukovitz
Interactive on-screen ads are linked to acquisition technology for performance campaigns. Read the whole story
by Robert Williams
More consumers this year said they like having an abundance of TV programming. Read the whole story
COMMENTARY
by Mitch Burg, Op-Ed Contributor
I spent a decade of my career commuting from my home in Israel to the U.S. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV networks steering political aspirations in news content to a place where they get more viewers and high-paying advertisers is not new. Does this … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Fox Sports host Charissa Thompson has walked back her comments, but the incident has ignited a furor. Read the whole story
by Richard Whitman, Columnist
Havas said it intends to resell the media time to clients at "competitive rates." Impact Network says it is available in 70% of cable … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Using YouTube Shorts, the language-learning brand invites viewers into the world of the snarkiest teenage mascot. Read the whole story