TVBlog
by Adam Buckman, Featured Columnist
The greatest challenge for anyone making a miniseries about Cary Grant is finding someone who can pull off the impossible task of playing him. Read the whole story
by Wayne Friedman
An uncertain advertising market, coupled with writers' and actors' strikes, have impacted The CW network on its road to projected profitability by 2025, Nexstar … Read the whole story
by Karlene Lukovitz
Augmented reality amplifies engagement and adds value for advertisers and distributors, says NBCU. Read the whole story
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by Karlene Lukovitz
Experian has data spanning 2,300 attributes per household and 250 per consumer, on average. Read the whole story
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by Karlene Lukovitz
The integration aims to improve interoperability in premium TV and to streamline CTV buying. Read the whole story
by Karlene Lukovitz
Automotive brands are leaning into in-car entertainment to help attract and retain buyers. Read the whole story
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by Laurie Sullivan
A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from the brands they work with to drive … Read the whole story
by Joe Mandese
The Publicis Media unit now projects 2024 global ad spending will rise only 5.3% -- excluding U.S. political ad spending -- down from the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With major TV news networks getting their fair share -- ABC, CBS, NBC, Fox News Channel, MSNBC and CNN -- small networks are fighting … Read the whole story