TVBlog
by Adam Buckman, Featured Columnist
Choosing "Poker Face" as the "TV Blog" best-reviewed new show of 2023 was a no-brainer. Read the whole story
by Wayne Friedman
A WBD-Paramount Global merger would initially result in dominance in two legacy entertainment measures: Linear TV viewing time and theatrical box-office revenue. MoffettNathanson Research … Read the whole story
by Karlene Lukovitz
Surveys provide a snapshot of a revolution. Read the whole story
by Robert Williams
Paramount+ cut its number of movies and shows amid efforts to reduce expenses. Read the whole story
by Danielle Oster
Geico brings back the character for the first time since 2019 in a new campaign starting with the Dec. 24 broadcast. Read the whole story
COMMENTARY
by Karlene Lukovitz
Advertisers still see downsides amid enthusiasm about CTV. Viewers say they're not getting added value in return for price hikes. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The "bigger isn't better" scenario has not worked for some time in legacy TV-movie media. Unfortunately, Warner Bros. has seen far too many variations … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Given the dynamism around where the ad spend growth will go, what it could mean for each of you depends where you sit in … Read the whole story