TVBlog
Choosing "Poker Face" as the "TV Blog" best-reviewed new show of 2023 was a no-brainer. Read the whole story
A WBD-Paramount Global merger would initially result in dominance in two legacy entertainment measures: Linear TV viewing time and theatrical box-office revenue. MoffettNathanson Research … Read the whole story
Surveys provide a snapshot of a revolution. Read the whole story
Paramount+ cut its number of movies and shows amid efforts to reduce expenses. Read the whole story
Geico brings back the character for the first time since 2019 in a new campaign starting with the Dec. 24 broadcast. Read the whole story
- COMMENTARY
Advertisers still see downsides amid enthusiasm about CTV. Viewers say they're not getting added value in return for price hikes. Read the whole story
COMMENTARYBrands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency. Read the whole story
COMMENTARYThe "bigger isn't better" scenario has not worked for some time in legacy TV-movie media. Unfortunately, Warner Bros. has seen far too many variations … Read the whole story
- COMMENTARY
Given the dynamism around where the ad spend growth will go, what it could mean for each of you depends where you sit in … Read the whole story
