TV ad impressions were down 18.5% in November to 25.2 billion. But year-to-date impressions were up 4% to 306.6 billion. Read the whole story

Among YouTube's most popular brand strategies is tapping into longer-form videos, while best-performing campaigns included those from Apple, Louis Vuitton and Pepsi. Read the whole story

Warner Bros. had a higher-than-average national TV ad budget heading into the opening -- $19.9 million from 1,250 airings resulting in 1.1 billion impressions, … Read the whole story

Amid broader concerns about inflation, consumers are mostly satisfied with current streaming services. Read the whole story

All candidates run ads against opponents. This one calls out the former president as a singular threat to the U.S. Read the whole story

Erwin Ephron taught me there is no perfect form of media research. And as good as neuromarketing, biometrics, and computervision are in unlocking some … Read the whole story

TV network and station execs love new ad categories, and in recent years have put a lot of promise into sports betting and gambling. Read the whole story