TVBlog
by Adam Buckman, Featured Columnist
As 2023 draws to a close, the same issues persist about TV and the role it plays in a society riven by division. Read the whole story
by Wayne Friedman
Top TV networks continue to see growth in online engagement activity for their advertisers' TV ROI, according to EDO Ad EnGage estimates for the … Read the whole story
by Tanya Gazdik
Goodyear's involvement in college football bowl games dates back to 1955, when the Goodyear Blimp pioneered aerial coverage over the Rose Bowl. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
WBD CEO David Zaslav is pushing for more bundling of all streaming platforms. Now Apple TV+ and Paramount+ might be working on a similar … Read the whole story
COMMENTARY
by Joe Mandese
It has been years since former IPG Media Lab futurist Josh Lovison released one of his annual technology trends forecasts. Check out the one … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
While targeting broader ethnic or cultural groups represents a step forward from the general market, it still fails to address the inherent diversity within … Read the whole story