TVBlog
by Adam Buckman, Featured Columnist
"The Golden Wedding" on ABC might draw more viewership than the week's other "Golden" entry, "The Golden Globes" on CBS. Read the whole story
by Wayne Friedman
Total linear/CTV ad inventory was down 5% in November vs. a year ago, according to Madison and Wall analysis, which analyst Brian Wieser attributes … Read the whole story
by Wayne Friedman
For its entire 13-game schedule, total Nielsen-measured "TNF" viewership was up 24% to 11.86 million vs. a year ago, with 18-34 viewers up 14% … Read the whole story
by Wayne Friedman
The weak performance of legacy TV network-based media companies' stock market share was largely due to streaming businesses losing money or seeing stagnant growth. … Read the whole story
by Karlene Lukovitz
"On us" bundle also includes ad-supported Netflix, Apple TV+, MLB.TV. Read the whole story
by Karlene Lukovitz
Average monthly churn rates and numbers of "serial churners" are both up, according to Antenna data. Read the whole story
by Joe Mandese
The new report projects U.S. ad spending will expand 7.6% this year, nearly two percentage points greater than the current agency holding company composite. Read the whole story
by Wendy Davis
TikTok plans to defend itself in a privacy lawsuit by arguing that non-TikTok users consented to being tracked when they visited websites operated by … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A new league is starting up -- again: The United Football League, a merger of the XFL and USFL, owned by an investment group … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Good advertising must earn the right to speak to its audience. It has to stand out while also entertaining or informing in some way. Read the whole story