The launch of the Streaming Measurement platform brings a new suite of metrics for advertisers and publishers -- an independent system to track audience … Read the whole story

Werther becomes CEO as Morgan assumes the role of executive chairman. Simulmedia says its performance products including the AI-driven TV+(R) analytic/activation platform have delivered … Read the whole story

Broadcasters hope interactivity will accelerate consumer adoption of ATSC 3.0-capable TV sets. Read the whole story

DirecTV users who pay for the just-rebranded premium linear network get the streaming app at no extra charge. Read the whole story

Telly users can purchase via the TV's second screen, without interrupting viewing on the main screen. Read the whole story

Developed by Ogilvy, the campaign will include a 30-second Super Bowl spot during Spanish-language network Univision's first-ever telecast of the Big Game. Read the whole story

Frito-Lay's campaign features former Super Bowl champs Rob Gronkowski, Marshawn Lynchand and Troy Polamalu, as well as an immersive marketing experience. Read the whole story

The show's writing and direction were sloppy, with awkward shots of suited backs and an unfortunate close-up of Sarah Silverman's nostril. Read the whole story

Apple's "The Greatest" spot depicting how its tech -- especially the iPhone -- augments the accessibility of physically challenged people, won the Emmy for … Read the whole story

Parks Associates says just 5% of U.S. internet households have only a pay-TV service and no streaming apps. Read the whole story