TVBlog
by Adam Buckman, Featured Columnist
Sofia Vergara packs a punch and a baseball bat as a Miami cocaine queenpin in her new Netflix crime drama "Griselda." Read the whole story
by Wayne Friedman
Veteran media-buying and selling executive Marianne Gambelli is retiring as Fox Corp. president of ad sales. She will be replaced by Jeff Collins, who … Read the whole story
by Wayne Friedman
Netflix released 99 original TV seasons in Q4 2023, a HarrisX survey released by MoffettNathanson Research finds. In second place is Amazon Prime Video … Read the whole story
by Robert Williams
Competition for local airtime likely will drive up costs, making targeting improvements imperative for brands. Read the whole story
by Tanya Gazdik
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story
COMMENTARY
by Joe Mandese
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-mix note here Thursday, with emcee Steve Smith presenting new data from PQ … Read the whole story
COMMENTARY
by Joe Mandese
I'm not the most religious man, but Wilson's keynote at our Marketing Politics show Thursday was enough to make me a true believer. I … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The most recent "Emmy Awards" posted 4.3 million viewers -- another record low. What does this mean for marketing of TV and movie content … Read the whole story
COMMENTARY
by Mike Ruff
Look beyond reports. It's easy to say "conversions increased because we introduced paid social," but supporting that statement is going to take more than … Read the whole story