No other singular programming event has resulted in as many sign-ups for a premium streamer in a 3-day period, says Antenna, a research firm … Read the whole story

NBCU's domestic ad revenue continued to sink overall, while Peacock ad revenue rose 28% in Q4. Peacock took in $1.4 billion in advertising for … Read the whole story

After a rough start, the U.S. ad market ended 2023 up 2.8% in December, and 0.5% for the full year, according to the just-published … Read the whole story

That's how Nielsen's just-released planning guide to this year's upfronts/newfronts begins. After reading it, I'd have to agree it's kind of like deja vu … Read the whole story

What's the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform? About $4 … Read the whole story

Netflix is seeing a return to its roots in its ability to license shows from the legacy TV and movie-based media companies that gave … Read the whole story