Pricing for national TV 30-second commercials for this year's Super Bowl is up 11% from a year ago to $6.47 million, according to Guideline, … Read the whole story

This year's show was up 34% to 16.9 million, its best audience numbers since 2020. The CBS Television Network premium streaming platform, Paramount+, out-of-home … Read the whole story

Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported plan for 2024 - to reach more than 23 million global monthly active … Read the whole story

The partnership began in 2020, but this is the first time the companies will support 2024 candidates, causes, and nonprofits to reach target audiences. … Read the whole story

About $157 billion is expected to be transacted programmatically as media agencies and publishers automate more of their operations, Read the whole story

Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens. Read the whole story

The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulator for Roblox users Feb. 2-19. The big game will also be broadcast … Read the whole story

While there's no actual prize -- other than bragging rights -- the BBB National Programs team "thought it might be fun for those of … Read the whole story

Lionel Messi, who exhibits his soccer excellence is an impromptu moment, stars alongside Jason Sudeikis and NFL Hall of Fame QB Dan Marino. Read the whole story

Broadcast spot focuses on Pratt's resemblance to the guy on the Pringles can. Read the whole story

One Trump operative promises a "Holy War" against Taylor Swift if she gets involved in politics - especially if she endorses Joe Biden for … Read the whole story

Over the past few years, one of the more controversial aspects of NFL football games is the idea of going for it on fourth … Read the whole story